Text in bold blue letters that says 'SWEATED THREADS.'

A Fashion Film By Sam Moore.

‘SWEATED THREADS’ is a three part fashion film that explores the energy of summer. I wanted to look into the many different ways people experience this time of year through fashion and visuals. The films starts with a tranquil painter who expresses herself through art. She wears a white fluid dress that lifts in the light breeze, reflecting her natural calmness and connection to the creative world. The film then introduces a young man having a solo BBQ in the sun. He wears an outfit influenced by vintage casual wear and street-wear, mirroring his good vibes out in the sun. The film closes with an intense sports sequence. The tennis player wears classic, modern tennis sportswear which perfectly represents her sport, almost like a uniform paying tribute to the history of tennis.

The film is broken up into three different scenes - the painter, the BBQ, and the tennis player.

This was done this way because I wanted to show a range of different experiences in summer. Having multiple characters living very different days creates a much more powerful idea of summer as a whole season. Summer, to me at least, is the perfect time of year to experience as many things as possible, so I wanted to reflect that belief by showing multiple experiences.

The visuals for this project were always going to be vibrant and strong. The first idea I had for the film was a bright sports sequence at a tennis court, with the greens of the court and surrounding trees, and the blues of the sky. The film was shot on the Blackmagic Pocket 4K CC, using four lenses - Lumix 14-42mm, Sigma 28mm, Kodak Cine Anastigmat 102mm, and the Panasonic 126mm TV Zoom Lens. These lenses helped to create such a unique mix of visual styles, from vintage cinema to Y2K TV.

I knew I also wanted to emulate a filmic look to some degree, which is a very common choice throughout my work. I leaned into this look, with the use of 35mm film photography across each of the scenes, creating a fashion photoshoot aesthetic. To do this, I shot 2 rolls of hand-spooled Kodak Vision3 250d on my Praktica MTL 3 camera. I really wanted the vibrant but real look of movies in the photos, so I chose this specific film stock as it is the most common film stock for motion picture films for nearly two decades.